:root {
  --signal-2: var(--signal);
}

html.persona-pending,
html.persona-pending body,
body.persona-modal-open {
  overflow: hidden;
}

.persona-gate[hidden] {
  display: none;
}

.persona-gate {
  position: fixed;
  z-index: 200;
  inset: 0;
  display: grid;
  grid-template-rows: auto 1fr;
  overflow: auto;
  background: #f4f2ed;
  color: #0a0a0a;
}

.persona-gate-head {
  display: grid;
  grid-template-columns: minmax(310px, 0.9fr) minmax(460px, 1.35fr) auto;
  align-items: flex-start;
  gap: clamp(2rem, 5vw, 6rem);
  padding: clamp(1.5rem, 3vw, 3rem);
  border-bottom: 1px solid rgba(10, 10, 10, 0.3);
}

.persona-gate-brand {
  display: grid;
  gap: 1rem;
}

.persona-gate-brand img {
  display: block;
  width: min(100%, 590px);
  height: auto;
}

.persona-gate-brand div {
  display: grid;
  grid-template-columns: minmax(130px, 0.75fr) minmax(150px, 1fr);
  gap: 1rem;
  align-items: end;
}

.persona-gate-brand strong {
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: clamp(1.4rem, 2vw, 2.15rem);
  font-weight: 900;
  line-height: 0.86;
  text-transform: uppercase;
}

.persona-gate-brand small {
  max-width: 25ch;
  font-size: 0.72rem;
  line-height: 1.35;
}

.persona-gate-head p {
  margin: 0;
  font-size: 0.7rem;
  font-weight: 600;
}

.persona-gate-question h2 {
  max-width: 1100px;
  margin: 0.65rem 0 0.5rem;
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: clamp(3.4rem, 5.7vw, 6.4rem);
  font-weight: 900;
  line-height: 0.82;
  text-transform: uppercase;
}

.persona-gate-head .persona-intro {
  font-family: "Source Serif 4", Georgia, serif;
  font-size: 1rem;
  font-weight: 400;
}

.persona-close {
  width: 50px;
  height: 50px;
  flex: none;
  padding: 0;
  border: 1px solid #0a0a0a;
  border-radius: 0;
  background: transparent;
  color: #0a0a0a;
  font-size: 2rem;
  line-height: 1;
  cursor: pointer;
}

.persona-gate.is-required .persona-close {
  visibility: hidden;
}

.persona-options {
  display: grid;
  grid-template-columns: repeat(5, minmax(0, 1fr));
  min-height: 460px;
}

.persona-option {
  position: relative;
  display: flex;
  min-width: 0;
  min-height: 100%;
  align-items: flex-start;
  flex-direction: column;
  padding: clamp(1.25rem, 2vw, 2.4rem);
  overflow: hidden;
  border: 0;
  border-right: 1px solid rgba(10, 10, 10, 0.28);
  border-radius: 0;
  text-align: left;
  cursor: pointer;
  transition: transform 180ms ease, filter 180ms ease;
}

.persona-option:last-child {
  border-right: 0;
}

.persona-option:hover,
.persona-option:focus-visible {
  z-index: 2;
  filter: brightness(0.93);
  outline: 4px solid currentColor;
  outline-offset: -4px;
}

.persona-number {
  font-size: 0.7rem;
  font-weight: 600;
}

.persona-preview {
  display: flex;
  min-height: 190px;
  align-items: flex-end;
  margin-block: auto 2rem;
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: clamp(3.6rem, 5vw, 6.8rem);
  font-weight: 900;
  line-height: 0.76;
  text-transform: uppercase;
}

.persona-option strong {
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: 2.2rem;
  line-height: 1;
  text-transform: uppercase;
}

.persona-option small {
  max-width: 28ch;
  min-height: 4.5rem;
  margin-top: 0.8rem;
  font-size: 0.78rem;
  line-height: 1.45;
}

.persona-select {
  display: flex;
  width: 100%;
  align-items: center;
  justify-content: space-between;
  margin-top: 1.5rem;
  padding-top: 1rem;
  border-top: 1px solid currentColor;
  font-size: 0.72rem;
  font-weight: 600;
  text-transform: uppercase;
}

.persona-select b {
  font-size: 1.3rem;
}

.persona-signal {
  background: #fff;
  color: #0a0a0a;
}

.persona-signal .persona-preview {
  color: #2457ff;
}

.persona-bold {
  background: #0a0a0a;
  color: #f4e300;
}

.persona-bold .persona-preview {
  padding: 0.15em;
  background: #f4e300;
  color: #0a0a0a;
}

.persona-refined {
  background: #f7f1e8;
  color: #6a1530;
}

.persona-refined .persona-preview,
.persona-refined strong {
  font-family: "Playfair Display", Georgia, serif;
  font-weight: 700;
  text-transform: none;
}

.persona-playful {
  background: #00b8d9;
  color: #0a0a0a;
}

.persona-playful::after {
  content: "";
  position: absolute;
  right: -30px;
  top: 24%;
  width: 130px;
  height: 190px;
  border: 18px solid #f04438;
}

.persona-playful .persona-preview {
  align-items: flex-start;
  flex-direction: column;
  gap: 0.04em;
}

.persona-playful .persona-preview i {
  padding: 0.05em 0.12em;
  background: #fff;
  font-style: normal;
}

.persona-measured {
  background: #0a0a0a;
  color: #fff;
}

.persona-measured .persona-preview {
  position: relative;
}

.persona-measured .persona-preview::after {
  content: "";
  position: absolute;
  left: 0;
  bottom: -28px;
  width: 105px;
  height: 8px;
  background: #e3262e;
  transform: rotate(-5deg);
}

.persona-toggle,
.footer-persona {
  border: 0;
  border-radius: 0;
  background: transparent;
  color: inherit;
  font: inherit;
  cursor: pointer;
}

.persona-toggle {
  display: inline-flex;
  min-height: 48px;
  align-items: center;
  gap: 0.55rem;
  padding: 0 0.35rem;
  font-size: 0.72rem;
  font-weight: 600;
  text-transform: uppercase;
}

.persona-dot {
  position: relative;
  display: inline-block;
  flex: none;
  width: 11px;
  height: 11px;
  background: var(--signal);
  box-shadow: 7px 0 0 var(--signal-2);
}

.persona-dot::before,
.persona-dot::after {
  content: "";
  position: absolute;
  display: none;
}

.footer-persona {
  padding: 0;
  font-size: 0.7rem;
  text-align: left;
  text-transform: uppercase;
}

html[data-persona] .hero,
html[data-persona] .hero-content {
  min-height: min(860px, 94svh);
}

/* 01 / Signalni editorial */
html[data-persona="signal"] {
  --ink: #0a0a0a;
  --paper: #ffffff;
  --signal: #2457ff;
  --signal-2: #2457ff;
  --line: rgba(10, 10, 10, 0.2);
  --display: "Barlow Condensed", "Arial Narrow", sans-serif;
}

html[data-persona="signal"] .site-header,
html[data-persona="signal"] .hero {
  color: #0a0a0a;
}

html[data-persona="signal"] .site-header {
  background: rgba(255, 255, 255, 0.96);
  border-color: rgba(10, 10, 10, 0.18);
}

html[data-persona="signal"] .main-nav {
  font-family: "IBM Plex Sans", Arial, sans-serif;
  font-size: 0.68rem;
}

html[data-persona="signal"] .persona-dot {
  width: 16px;
  height: 16px;
  background: transparent;
  box-shadow: none;
}

html[data-persona="signal"] .persona-dot::before {
  top: -1px;
  left: 6px;
  display: block;
  width: 4px;
  height: 18px;
  background: #2457ff;
  transform: rotate(18deg);
}

html[data-persona="signal"] .hero {
  background: #fff;
}

html[data-persona="signal"] .hero-image,
html[data-persona="signal"] .hero-shade {
  inset: 150px auto 88px 46%;
  width: 43%;
  height: auto;
}

html[data-persona="signal"] .hero-image {
  filter: grayscale(1) contrast(1.03);
}

html[data-persona="signal"] .hero-shade {
  border: 1px solid rgba(10, 10, 10, 0.22);
  background: linear-gradient(135deg, transparent 68%, rgba(36, 87, 255, 0.2));
}

html[data-persona="signal"] .hero-content {
  display: grid;
  grid-template-columns: 43% 57%;
  grid-template-rows: 1fr auto;
  padding-top: 150px;
}

html[data-persona="signal"] .hero h1 {
  grid-column: 1;
  align-self: center;
  max-width: 660px;
  margin: 4rem 0 2rem;
  font-size: clamp(6.2rem, 9.1vw, 10.4rem);
  line-height: 0.76;
}

html[data-persona="signal"] .hero-bottom {
  display: block;
  grid-column: 1;
  align-self: end;
}

html[data-persona="signal"] .hero-promise {
  position: absolute;
  top: 185px;
  left: 0;
  letter-spacing: 0;
}

html[data-persona="signal"] .hero-action {
  justify-self: start;
}

html[data-persona="signal"] .hero-visual-language p {
  right: 0;
  bottom: 110px;
  display: block;
  width: 130px;
  padding: 1.25rem 1rem;
  background: #fff;
  color: #0a0a0a;
  font-size: 0.7rem;
  font-weight: 600;
  line-height: 1.35;
  text-transform: uppercase;
}

html[data-persona="signal"] .art-slash {
  top: 38%;
  left: 39.5%;
  display: block;
  width: 10px;
  height: 115px;
  background: #2457ff;
  transform: rotate(18deg);
}

html[data-persona="signal"] .service-row:hover {
  background: #2457ff;
  color: #fff;
}

html[data-persona="signal"] .process {
  background: #0a0a0a;
}

html[data-persona="signal"] .evidence-photo {
  border: 1px solid #0a0a0a;
  padding: 12px;
  box-shadow: 18px 18px 0 #2457ff;
}

/* 02 / Radikalni highlighter */
html[data-persona="bold"] {
  --ink: #0a0a0a;
  --paper: #f4e300;
  --signal: #f4e300;
  --signal-2: #f4e300;
  --line: rgba(10, 10, 10, 0.35);
  --display: "Anton", "Barlow Condensed", sans-serif;
  --sans: "IBM Plex Mono", monospace;
  --serif: "IBM Plex Mono", monospace;
}

html[data-persona="bold"] body,
html[data-persona="bold"] .services,
html[data-persona="bold"] .faq {
  background: #f4e300;
}

html[data-persona="bold"] .site-header {
  background: rgba(10, 10, 10, 0.96);
  border-color: rgba(244, 227, 0, 0.24);
  color: #fff;
}

html[data-persona="bold"] .site-header.is-scrolled {
  background: #0a0a0a;
  color: #fff;
}

html[data-persona="bold"] .main-nav {
  font-family: "IBM Plex Mono", monospace;
  font-size: 0.67rem;
}

html[data-persona="bold"] .persona-dot {
  width: 16px;
  height: 16px;
  border: 3px solid #f4e300;
  background: transparent;
  box-shadow: none;
}

html[data-persona="bold"] .persona-dot::after {
  right: -7px;
  bottom: -7px;
  display: block;
  width: 0;
  height: 0;
  border-top: 9px solid #fff;
  border-right: 4px solid transparent;
  border-left: 4px solid transparent;
  transform: rotate(-38deg);
}

html[data-persona="bold"] .hero {
  background: #0a0a0a;
}

html[data-persona="bold"] .hero-image,
html[data-persona="bold"] .hero-shade {
  inset: 145px auto 105px 4vw;
  width: 48%;
  height: auto;
}

html[data-persona="bold"] .hero-image {
  filter: grayscale(1) contrast(1.28);
}

html[data-persona="bold"] .hero-shade {
  background: linear-gradient(90deg, transparent 45%, rgba(0, 0, 0, 0.78));
}

html[data-persona="bold"] .hero-content {
  display: grid;
  grid-template-columns: 49% 51%;
  grid-template-rows: 1fr auto;
  padding-top: 145px;
}

html[data-persona="bold"] .hero h1 {
  grid-column: 2;
  align-self: center;
  margin: 1rem 0 2rem;
  padding-left: 2.5rem;
  color: #fff;
  font-size: clamp(5rem, 7.4vw, 8.4rem);
  line-height: 0.9;
}

html[data-persona="bold"] .hero h1 span {
  display: inline;
  padding: 0 0.08em;
  background: #f4e300;
  box-decoration-break: clone;
  color: #0a0a0a;
  -webkit-box-decoration-break: clone;
}

html[data-persona="bold"] .hero-bottom {
  grid-column: 1 / -1;
  grid-template-columns: 49% 51%;
}

html[data-persona="bold"] .hero-promise {
  align-self: end;
  font-family: "Anton", "Barlow Condensed", sans-serif;
  font-size: clamp(2.8rem, 4.5vw, 5rem);
  line-height: 0.9;
}

html[data-persona="bold"] .hero-promise b {
  color: #f4e300;
  font-weight: inherit;
}

html[data-persona="bold"] .hero-action {
  justify-self: start;
  padding-left: 2.5rem;
}

html[data-persona="bold"] .button-primary,
html[data-persona="bold"] .nav-cta {
  color: #0a0a0a;
}

html[data-persona="bold"] .art-cursor {
  z-index: 3;
  top: 43%;
  right: 4.5%;
  display: block;
  width: 0;
  height: 0;
  border-top: 44px solid #fff;
  border-right: 17px solid transparent;
  border-left: 17px solid transparent;
  filter: drop-shadow(5px 6px 0 #0a0a0a);
  transform: rotate(-38deg);
}

html[data-persona="bold"] .hero-visual-language p {
  top: 145px;
  right: 1%;
  display: block;
  width: 180px;
  padding: 1.1rem;
  background: #f4e300;
  color: #0a0a0a;
  font-family: "Caveat", cursive;
  font-size: 1.55rem;
  font-weight: 700;
  line-height: 0.95;
  transform: rotate(-4deg);
}

html[data-persona="bold"] .service-strip,
html[data-persona="bold"] .statement {
  background: #f4e300;
}

html[data-persona="bold"] .statement h2 span {
  color: #0a0a0a;
  background: #fff;
}

html[data-persona="bold"] .service-row:hover {
  background: #0a0a0a;
  color: #f4e300;
}

html[data-persona="bold"] .process,
html[data-persona="bold"] .site-footer {
  background: #0a0a0a;
}

/* 03 / Premium urednički */
html[data-persona="refined"] {
  --ink: #251417;
  --paper: #f7f1e8;
  --signal: #6a1530;
  --signal-2: #6a1530;
  --line: rgba(37, 20, 23, 0.24);
  --display: "Playfair Display", Georgia, serif;
  --sans: "Montserrat", Arial, sans-serif;
  --serif: "Playfair Display", Georgia, serif;
}

html[data-persona="refined"] .site-header,
html[data-persona="refined"] .hero {
  color: #251417;
}

html[data-persona="refined"] .site-header {
  background: rgba(247, 241, 232, 0.96);
  border-color: rgba(37, 20, 23, 0.2);
}

html[data-persona="refined"] .main-nav {
  font-family: "Montserrat", Arial, sans-serif;
  font-size: 0.62rem;
  font-weight: 500;
  letter-spacing: 0.12em;
}

html[data-persona="refined"] .persona-dot {
  width: 18px;
  height: 18px;
  border: 1px solid #6a1530;
  border-radius: 50%;
  background: transparent;
  box-shadow: none;
}

html[data-persona="refined"] .persona-dot::after {
  top: 8px;
  left: -5px;
  display: block;
  width: 26px;
  height: 1px;
  background: #6a1530;
}

html[data-persona="refined"] .hero {
  background: #f7f1e8;
}

html[data-persona="refined"] .hero-image,
html[data-persona="refined"] .hero-shade {
  inset: 104px 0 0 auto;
  width: 53%;
  height: auto;
}

html[data-persona="refined"] .hero-image {
  filter: sepia(0.2) saturate(0.72) contrast(0.95);
}

html[data-persona="refined"] .hero-shade {
  background: linear-gradient(90deg, #f7f1e8 0%, rgba(247, 241, 232, 0.28) 22%, rgba(106, 21, 48, 0.08));
}

html[data-persona="refined"] .hero-content {
  display: grid;
  grid-template-columns: 49% 51%;
  grid-template-rows: 1fr auto;
  padding-top: 140px;
}

html[data-persona="refined"] .hero h1 {
  grid-column: 1;
  align-self: center;
  margin: 0 0 2rem;
  font-size: clamp(5rem, 7.1vw, 8.2rem);
  line-height: 0.86;
  text-transform: none;
}

html[data-persona="refined"] .hero h1 span {
  color: #6a1530;
}

html[data-persona="refined"] .hero-bottom {
  display: block;
  grid-column: 1;
}

html[data-persona="refined"] .hero-promise {
  margin-bottom: 1rem;
  color: #6a1530;
  font-family: "Caveat", cursive;
  font-size: clamp(2rem, 3vw, 3.3rem);
  font-weight: 600;
  line-height: 0.95;
  text-transform: none;
}

html[data-persona="refined"] .hero-promise b {
  font-weight: 700;
}

html[data-persona="refined"] .hero-action {
  justify-self: start;
}

html[data-persona="refined"] .hero-visual-language p {
  right: 3vw;
  bottom: 70px;
  display: block;
  width: 190px;
  padding: 1.2rem;
  background: rgba(247, 241, 232, 0.9);
  color: #6a1530;
  font-family: "Playfair Display", Georgia, serif;
  font-size: 1.1rem;
  line-height: 1.2;
}

html[data-persona="refined"] .art-slash {
  top: 165px;
  left: 36%;
  display: block;
  width: 125px;
  height: 1px;
  background: #6a1530;
  transform: none;
}

html[data-persona="refined"] .hero h1,
html[data-persona="refined"] .statement h2,
html[data-persona="refined"] .section-heading h2,
html[data-persona="refined"] .service-row h3,
html[data-persona="refined"] .evidence h2,
html[data-persona="refined"] .audit h2,
html[data-persona="refined"] .faq h2,
html[data-persona="refined"] .conversation blockquote,
html[data-persona="refined"] .footer-top p {
  text-transform: none;
}

html[data-persona="refined"] .proof-mark {
  height: 2px;
  transform: none;
}

html[data-persona="refined"] .process,
html[data-persona="refined"] .site-footer {
  background: #4d1024;
}

html[data-persona="refined"] .service-row {
  min-height: 170px;
}

/* 04 / Modularni društveni */
html[data-persona="playful"] {
  --ink: #0a0a0a;
  --paper: #ffffff;
  --signal: #f04438;
  --signal-2: #00b8d9;
  --line: rgba(10, 10, 10, 0.3);
  --display: "Anton", "Barlow Condensed", sans-serif;
}

html[data-persona="playful"] .hero,
html[data-persona="playful"] .site-header {
  color: #0a0a0a;
}

html[data-persona="playful"] .site-header {
  background: rgba(255, 255, 255, 0.96);
  border-color: rgba(10, 10, 10, 0.25);
}

html[data-persona="playful"] .main-nav {
  font-family: "IBM Plex Sans", Arial, sans-serif;
  font-size: 0.68rem;
}

html[data-persona="playful"] .persona-dot {
  width: 21px;
  height: 16px;
  background: transparent;
  box-shadow: none;
}

html[data-persona="playful"] .persona-dot::before,
html[data-persona="playful"] .persona-dot::after {
  display: block;
  width: 11px;
  height: 11px;
  background: transparent;
}

html[data-persona="playful"] .persona-dot::before {
  top: 0;
  left: 0;
  border: 3px solid #00b8d9;
}

html[data-persona="playful"] .persona-dot::after {
  right: 0;
  bottom: 0;
  border: 3px solid #f04438;
}

html[data-persona="playful"] .hero {
  background: #fff;
}

html[data-persona="playful"] .hero-image,
html[data-persona="playful"] .hero-shade {
  inset: auto;
}

html[data-persona="playful"] .hero-image {
  z-index: 3;
  right: 2%;
  bottom: 0;
  width: auto;
  height: 84%;
  object-fit: contain;
  object-position: right bottom;
  filter: grayscale(1) contrast(1.15);
}

html[data-persona="playful"] .hero-shade {
  z-index: 0;
  top: 16%;
  right: 5%;
  bottom: auto;
  width: 39%;
  height: 62%;
  background: #00b8d9;
}

html[data-persona="playful"] .hero-content {
  display: grid;
  grid-template-columns: 47% 53%;
  grid-template-rows: 1fr auto;
  padding-top: 138px;
}

html[data-persona="playful"] .hero h1 {
  z-index: 2;
  grid-column: 1;
  align-self: center;
  max-width: 720px;
  margin: 1rem 0 2rem;
  font-size: clamp(5.6rem, 8vw, 9.2rem);
  line-height: 0.88;
}

html[data-persona="playful"] .hero h1 span {
  color: #0a0a0a;
}

html[data-persona="playful"] .hero-bottom {
  z-index: 3;
  display: block;
  grid-column: 1;
}

html[data-persona="playful"] .hero-promise {
  margin-bottom: 1rem;
  font-size: 0.78rem;
}

html[data-persona="playful"] .hero-action {
  justify-self: start;
}

html[data-persona="playful"] .art-frame {
  z-index: 2;
  display: block;
  width: 230px;
  height: 230px;
  background: transparent;
}

html[data-persona="playful"] .art-frame-one {
  top: 30%;
  right: 36%;
  border: 28px solid #00b8d9;
}

html[data-persona="playful"] .art-frame-two {
  top: 26%;
  right: -1%;
  width: 215px;
  height: 380px;
  border: 28px solid #f04438;
}

html[data-persona="playful"] .hero-visual-language p {
  z-index: 3;
  right: auto;
  bottom: 96px;
  left: 37%;
  display: block;
  width: 200px;
  color: #0a0a0a;
  font-family: "Caveat", cursive;
  font-size: 2rem;
  font-weight: 700;
  line-height: 0.95;
  transform: rotate(-6deg);
}

html[data-persona="playful"] .service-strip,
html[data-persona="playful"] .process {
  background: #00b8d9;
  color: #0a0a0a;
}

html[data-persona="playful"] .statement {
  background: #fff;
}

html[data-persona="playful"] .statement h2 span,
html[data-persona="playful"] .process-list span {
  color: #f04438;
}

html[data-persona="playful"] .service-row:nth-child(even) {
  background: rgba(0, 184, 217, 0.13);
}

html[data-persona="playful"] .service-row:hover {
  background: #f04438;
}

html[data-persona="playful"] .process-list,
html[data-persona="playful"] .section-heading.inverse,
html[data-persona="playful"] .process-list li,
html[data-persona="playful"] .process-list li:first-child,
html[data-persona="playful"] .process-list li:nth-child(3) {
  border-color: rgba(10, 10, 10, 0.3);
}

html[data-persona="playful"] .evidence-photo img {
  border: 18px solid #00b8d9;
  box-shadow: 22px 22px 0 #f04438;
}

/* 05 / Digitalni newsroom */
html[data-persona="measured"] {
  --ink: #0a0a0a;
  --paper: #f4f2ed;
  --signal: #e3262e;
  --signal-2: #e3262e;
  --line: rgba(10, 10, 10, 0.22);
  --display: "Barlow Condensed", "Arial Narrow", sans-serif;
}

html[data-persona="measured"] .site-header,
html[data-persona="measured"] .hero {
  color: #0a0a0a;
}

html[data-persona="measured"] .site-header {
  background: rgba(244, 242, 237, 0.96);
  border-color: rgba(10, 10, 10, 0.22);
}

html[data-persona="measured"] .main-nav {
  font-family: "Barlow Condensed", "Arial Narrow", sans-serif;
  font-size: 0.75rem;
  font-weight: 700;
}

html[data-persona="measured"] .persona-dot {
  width: 21px;
  height: 16px;
  background: transparent;
  box-shadow: none;
}

html[data-persona="measured"] .persona-dot::before,
html[data-persona="measured"] .persona-dot::after {
  display: block;
}

html[data-persona="measured"] .persona-dot::before {
  inset: 1px;
  border-top: 2px solid #0a0a0a;
  border-left: 2px solid #0a0a0a;
}

html[data-persona="measured"] .persona-dot::after {
  right: 0;
  bottom: 0;
  width: 15px;
  height: 3px;
  background: #e3262e;
  transform: rotate(-7deg);
}

html[data-persona="measured"] .hero {
  background: #f4f2ed;
}

html[data-persona="measured"] .hero-image,
html[data-persona="measured"] .hero-shade {
  inset: 88px 0 0 auto;
  width: 56%;
  height: auto;
}

html[data-persona="measured"] .hero-image {
  filter: grayscale(1) contrast(1.12);
}

html[data-persona="measured"] .hero-shade {
  background: linear-gradient(90deg, #f4f2ed 0%, transparent 25%);
}

html[data-persona="measured"] .hero-content {
  display: grid;
  grid-template-columns: 45% 55%;
  grid-template-rows: 1fr auto;
  padding-top: 145px;
}

html[data-persona="measured"] .hero h1 {
  grid-column: 1;
  align-self: center;
  margin: 1rem 0 2rem;
  font-size: clamp(6rem, 8.8vw, 10rem);
  line-height: 0.76;
}

html[data-persona="measured"] .hero h1 span {
  color: #0a0a0a;
}

html[data-persona="measured"] .hero-bottom {
  display: block;
  grid-column: 1;
}

html[data-persona="measured"] .hero-promise {
  margin-bottom: 1rem;
  letter-spacing: 0.18em;
}

html[data-persona="measured"] .hero-action {
  justify-self: start;
}

html[data-persona="measured"] .art-slash {
  top: 55%;
  left: 1%;
  display: block;
  width: 105px;
  height: 8px;
  background: #e3262e;
  transform: rotate(-5deg);
}

html[data-persona="measured"] .hero-visual-language p {
  z-index: 2;
  top: 170px;
  right: 4%;
  display: block;
  width: 190px;
  padding: 1.2rem;
  background: rgba(244, 242, 237, 0.92);
  color: #0a0a0a;
  font-family: "Barlow Condensed", sans-serif;
  font-size: 1.35rem;
  font-weight: 800;
  line-height: 1;
  text-transform: uppercase;
}

html[data-persona="measured"] .hero-visual-language p::after {
  content: "";
  display: block;
  width: 48px;
  height: 4px;
  margin-top: 0.8rem;
  background: #e3262e;
  transform: rotate(-5deg);
}

html[data-persona="measured"] .evidence-photo,
html[data-persona="measured"] .conversation-image {
  filter: grayscale(1);
}

@media (max-width: 1100px) {
  .persona-gate-head {
    grid-template-columns: minmax(280px, 0.85fr) minmax(380px, 1.2fr) auto;
    gap: 2rem;
  }

  .persona-options {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .persona-option {
    min-height: 360px;
    border-bottom: 1px solid rgba(10, 10, 10, 0.28);
  }
}

@media (max-width: 900px) {
  .persona-gate-head {
    grid-template-columns: 1fr auto;
  }

  .persona-gate-question {
    grid-column: 1 / -1;
  }

  .persona-toggle {
    justify-content: flex-start;
    margin-top: 1.5rem;
    border-bottom: 0 !important;
    font-family: var(--sans);
    font-size: 0.8rem;
  }

  html[data-persona="playful"] .menu-open .site-header {
    color: #fff;
  }

  html[data-persona="signal"] .main-nav {
    background: #fff;
    color: #0a0a0a;
  }

  html[data-persona="bold"] .main-nav {
    background: #0a0a0a;
    color: #fff;
  }

  html[data-persona="refined"] .main-nav {
    background: #4d1024;
    color: #fff;
  }

  html[data-persona="playful"] .main-nav {
    background: #00b8d9;
    color: #0a0a0a;
  }

  html[data-persona="measured"] .main-nav {
    background: #0a0a0a;
    color: #fff;
  }

  html[data-persona="signal"] .site-header.is-scrolled.menu-active,
  html[data-persona="playful"] .site-header.is-scrolled.menu-active {
    color: #0a0a0a;
  }

  html[data-persona] .hero,
  html[data-persona] .hero-content {
    min-height: max(720px, 92svh);
  }

  html[data-persona] .hero-content {
    display: flex;
    justify-content: flex-end;
    padding-top: 112px;
    padding-bottom: 32px;
  }

  html[data-persona] .hero h1 {
    z-index: 2;
    align-self: auto;
    margin: 0 0 1.5rem;
    padding: 0;
  }

  html[data-persona] .hero-bottom {
    z-index: 3;
    display: block;
  }

  html[data-persona] .hero-action {
    padding-left: 0;
  }

  html[data-persona] .hero-visual-language p,
  html[data-persona] .art-cursor {
    display: none;
  }

  html[data-persona="signal"] .hero-image,
  html[data-persona="signal"] .hero-shade {
    inset: 145px 16px auto 30%;
    width: calc(70% - 16px);
    height: 36%;
  }

  html[data-persona="signal"] .hero h1 {
    max-width: 94%;
    font-size: clamp(4.9rem, 22vw, 7.2rem);
  }

  html[data-persona="signal"] .hero-promise {
    top: 122px;
    left: 16px;
    font-size: 0.66rem;
  }

  html[data-persona="signal"] .art-slash {
    top: 43%;
    left: 23%;
    height: 76px;
  }

  html[data-persona="bold"] .hero-image,
  html[data-persona="bold"] .hero-shade,
  html[data-persona="refined"] .hero-image,
  html[data-persona="refined"] .hero-shade {
    inset: 74px 0 0;
    width: 100%;
    height: auto;
  }

  html[data-persona="bold"] .hero-shade {
    background: linear-gradient(180deg, rgba(0, 0, 0, 0.38), rgba(0, 0, 0, 0.92));
  }

  html[data-persona="bold"] .hero h1 {
    margin-bottom: auto;
    padding-top: 4.5rem;
    font-size: clamp(4.5rem, 19vw, 6.8rem);
  }

  html[data-persona="bold"] .hero-promise {
    margin-bottom: 1rem;
    font-size: clamp(2.4rem, 12vw, 3.8rem);
  }

  html[data-persona="refined"] .hero {
    color: #fff;
  }

  html[data-persona="refined"] .site-header {
    color: #251417;
  }

  html[data-persona="refined"] .menu-open .site-header {
    background: #4d1024;
    color: #fff;
  }

  html[data-persona="refined"] .hero-shade {
    background: linear-gradient(180deg, rgba(67, 14, 30, 0.34), rgba(48, 9, 21, 0.9));
  }

  html[data-persona="refined"] .hero h1 {
    margin-bottom: auto;
    padding-top: 5.2rem;
    color: #fff;
    font-size: clamp(4.1rem, 18vw, 6rem);
  }

  html[data-persona="refined"] .hero h1 span,
  html[data-persona="refined"] .hero-promise {
    color: #fff;
  }

  html[data-persona="playful"] .hero-shade {
    z-index: 0;
    inset: 74px 0 0;
    width: 100%;
    height: auto;
    background: #00b8d9;
  }

  html[data-persona="playful"] .hero-image {
    z-index: 3;
    right: -27%;
    bottom: 0;
    width: auto;
    height: 58%;
    object-fit: contain;
    object-position: right bottom;
  }

  html[data-persona="playful"] .hero h1 {
    margin-bottom: auto;
    padding-top: 4.5rem;
    font-size: clamp(3.45rem, 15vw, 4rem);
    line-height: 0.9;
  }

  html[data-persona="playful"] .hero-bottom {
    z-index: 4;
    width: 49%;
    align-self: flex-start;
  }

  html[data-persona="playful"] .hero-action p {
    font-size: 0.84rem;
    line-height: 1.35;
  }

  html[data-persona="playful"] .button-primary {
    width: 100%;
    min-height: 50px;
    gap: 0.4rem;
    padding-inline: 0.75rem;
    font-size: 0.68rem;
  }

  html[data-persona="playful"] .art-frame {
    width: 130px;
    height: 130px;
    border-width: 18px;
  }

  html[data-persona="playful"] .art-frame-one {
    top: 39%;
    right: 28%;
    border-color: #fff;
  }

  html[data-persona="playful"] .art-frame-two {
    top: 45%;
    right: 8%;
    width: 130px;
    height: 130px;
  }

  html[data-persona="measured"] .hero-image,
  html[data-persona="measured"] .hero-shade {
    inset: 74px 0 auto;
    width: 100%;
    height: 43%;
  }

  html[data-persona="measured"] .hero-shade {
    background: linear-gradient(180deg, transparent 55%, #f4f2ed 100%);
  }

  html[data-persona="measured"] .hero h1 {
    font-size: clamp(4.8rem, 21vw, 7rem);
  }

  html[data-persona="measured"] .hero-promise {
    font-size: 0.68rem;
    line-height: 1.55;
  }

  html[data-persona="measured"] .art-slash {
    top: 62%;
    left: 16px;
    width: 80px;
  }
}

@media (max-width: 620px) {
  .persona-gate-head {
    position: sticky;
    z-index: 3;
    top: 0;
    background: #f4f2ed;
  }

  .persona-gate-brand div {
    grid-template-columns: 1fr;
    gap: 0.5rem;
  }

  .persona-gate-brand small {
    display: none;
  }

  .persona-gate-question h2 {
    font-size: 3.25rem;
  }

  .persona-options {
    grid-template-columns: 1fr;
  }

  .persona-option {
    min-height: 270px;
  }

  .persona-preview {
    min-height: 100px;
    margin-top: 2.5rem;
    font-size: 4rem;
  }

  .persona-option small {
    min-height: 0;
  }

  html[data-persona="refined"] .hero h1 {
    font-size: clamp(4.2rem, 18vw, 5.4rem);
  }
}